The bitterness of poor quality
remains long after the sweetness of
cheap price is forgotten.
There is hardly anything in the world
that someone cannot make a little worse
and sell a little cheaper
- People who consider price only are
this man's lawful prey.
It is our belief that every customer
Is entitled to and shall receive two distinct services - one from the product itself and one from the organization behind it.
We have no quarrel with the man
who has a lower price.
He knows better than anyone else what his services and products are worth.